BarnsleyMission For Markets is a campaign for markets in the UK. 

It is run by NABMA and the NMTF, two industry organisations which, respectively, represent the interests of those who run markets and those who trade on them.


In spring/summer 2015, we performed a health check on retail markets in the UK. You can read the key findings from the research here. It was the biggest survey of market operators and market traders ever undertaken.

Since 2009, the retail markets sector has shrunk by over a third. £1 billion has been wiped from the ledgers and 12,000 businesses have packed up their stalls and ceased trading. The sector now has a collective turnover of £2.5 billion a year from around 33,000 market traders.

The sector turned a corner in 2012. Collective turnover has increased by £200 million year on year. NABMA and the NMTF forecast that retail markets will turn over £4 billion by 2020. Operators continue to invest in markets, with £36.6 million invested in 2014/2015.

We want to support markets to improve and develop. As membership organisations we exist to offer guidance and assistance to our members. To this end, we will shine a spotlight on best practice and share resources that market operators and market traders can use to up their game.

We will also lobby government at the national level on behalf of our members through the Retail Markets Forum with the Department for Communities and Local Government and the All Party Parliamentary Markets Group at Westminster. You can read our manifesto here.

The main focus for NABMA and the NMTF is retail markets as they represent the majority of our members. But we recognise that our sector is undergoing a period of renewal. And we are embracing change as positive for the sector.

Traders are increasingly moving between markets, fairs, festivals and shows. Traditional operators are running more market-type events. And increasingly retail markets are being integrated into a wider town centre offer.

AltrinchamThis is why we seeking contributions to Mission for Markets from wider stakeholders with an interest in markets and market-type events (for example, ATCM, FARMA and Streetzine). We also welcome approaches from other organisations - simply, get in touch!

NABMA and the NMTF have identified six big issues that are affecting markets in the UK. We flesh these out in a publication, which you can read here. This was launched at the Mission for Markets Conference in Harrogate, North Yorkshire, on 21 September 2015.

To read more about the six big issues, click the links below:







We need to demonstrate the value of markets and market-type events to be able to fight for more support and investment from the Government. To support market operators to do this, NABMA has commissioned the ROI Team to develop a series of templates to measure economic performace. You can read more about them here.


This website is being populated with case studies of best practice for market operators and market traders – real life examples of success which could inspire you on your markets. Have you tackled one of the six big issues? Share your experiences and contribute to the campaign!


Mission For Markets is a rallying cry to the entire industry – get involved, share experiences, be open to change and let’s move forward to develop and sustain markets in the UK!


Member of NABMA or the NMTF? Keep us informed with your latest contact details so we can keep you up to date with the latest from Mission for Markets.


Question or comment about the campaign? Contact NABMA and the NMTF using the details below.



T: 01691 680 713
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T: 01226 749 021
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Don't forget to keep in touch, we really appreciate your feedback and comments.


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